Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Former PM's Attempt for Make America Great Again

Liz Truss, began the inaugural episode of her YouTube show with a pledge to expose "the evil-doers" striving to weaken Britain, the US and Europe. Truss elaborated she would reveal how an "international network of liberal activists function to subvert the democratic process and the will of the people."

"We will examine the Trump revolution and see how it can be accomplished in Britain," she said. "We'll be talking to the prominent voices of the Trumpist political sphere."

Before the show's launch, there was one particularly enthusiastic supporter. "This represents the dawn of a sort of political shift," said veteran reporter John Solomon. His conservative media outlet Just the News will carry the ex-PM's new audio shows.

Establishing Ties in the Conservative Media Landscape

UK-based allies, such as a counselor supportive of Reform, assisted in her establish the Liz Truss Show. The setup is competent, if somewhat rudimentary. She has gathered a subscriber base of 10k in her debut week and her first episode had sixty-seven thousand views during that week.

This marks a humble beginning, but in making common cause with John Solomon, the former PM is being entering a well-developed right-wing media network producing and amplifying Maga talking points. Central preoccupations encompass accusations of information control by the mainstream media and a goal to dismantle a shadowy government apparatus – a force that Truss blames for the abrupt termination of her calamitous premiership.

"The platform is not famous outside of the Maga-verse, but it does have influence there, mostly due to John Solomon, who offers opinions on conservative outlets like Bannon's 'War Room' podcast and has even spoken with Trump," noted an anthropology expert, who has closely studied the Make America Great Again phenomenon.

A Contentious Ally

The former PM's foray to bring Maga media to the United Kingdom has pushed her closer to contentious individuals such as John Solomon.

He founded Just the News following scrutiny when allegations surfaced of pushing misleading narratives about Joe Biden's anticorruption effort in Ukraine, as well as disputed reports about the former US ambassador to Ukraine.

His claims were echoed throughout the pro-Trump outlets, with he featuring as a common interviewee on Sean Hannity's influential cable news broadcast. Donald Trump promoted the journalist's work.

The journalist published the Ukraine claims in a series of columns for the outlet The Hill, where he had already been re-labelled as a columnist after colleagues complained about his work. These reports were pivotal in Trump's demand for the Ukrainian government to investigate Hunter Biden and his father in that year. Those demands culminated in impeachment charges against Trump. Senators later voted to acquit the then-president.

Shortly after Solomon left the newspaper in October 2019, the outlet announced it was performing a assessment of his columns relating to the Ukraine issue. It concluded Solomon had cited untrustworthy contacts and said he "did not disclose key facts about primary contacts in Ukraine, specifically the detail that they had been indicted or were under investigation."

Becoming Part of the Sphere

Solomon's own broadcast spots are a example of the political media environment Truss is entering. Solomon mentioned his backing of Truss's project on a program he presents on the right-wing channel, a conservative television outlet that is where you find the Maga influencer former adviser Steve Bannon and on which Tucker Carlson also appears. She has already interviewed the political operative on one of her first podcasts.

Through her association with this media figure, she has become a niche participant in a extensive web of right-wing publications that frequently share and promote one another's material.

The journalist's podcast and Real America's Voice show have frequently included figures such as influencer Mike Benz, a political voice whose arguments against USAID was referenced by the tech billionaire as justification for shutting down the international development organization.

An International Strategy

While Truss's stilted style and career difficulties have been mocked at home, a number of stateside commentators do not dismiss her attempts to reinvent herself as a British branch of the pro-Trump media ecosystem.

"One must regard individuals such as her with seriousness, although you may not want to interpret them word-for-word," said a former Biden White House aide, who served in the Obama White House.

"It was evident how in the recent campaign the former president utilized that media network to spread his narrative. Undoubtedly that network transmits and affects debate internationally. It seems fairly obvious to me that the circumstances in the United Kingdom are akin to what permitted this non-mainstream media network to flourish here."

a political theory expert, said the online conservative ecosystem was already exerting influence in Britain.

"Online platforms transcends national boundaries," he stated. "There's a kind milieu within which ideas travel – at times appearing in harsh versions and sometimes less so – but which is connected."

Hinton said the growth of the internet-based right wing in the United Kingdom recently meant the "potential to have a larger effect is substantial."

Global Goals

"The former PM and political figure Nigel Farage recently spoke at the the major conservative conference, where I watched as they deployed Make America Great Again rhetoric ahead of the {king of Maga|

Crystal Fischer
Crystal Fischer

A passionate film critic and cinema historian with over a decade of experience analyzing movies across genres and cultures.